heily lee 2025

Heily Lee @ 2025

Designer [de·sign·er] ;

lively graphic · unique illustration¹ · amazingly timed video² · warm animation³ · 3D · pleasant communication skill · consumer's thinking marketing · challenges nu areas.

Based in seoul, welcomes overseas buisness trip.

1) She started drawing when she was 4 years old. When 14months old, she grabed skittles with only “two fingers”. That means she got a beautifully controlled hand muscles to draw marvelous illustraions.
2) She thinks she got a cclock in her brain. She just cut footages with her own timing, and it fits perfectly with the music.
3) Hand drawing animation is one of her best skills. Hand-made wiggling animation gives you warm and comfy feelings.

Personal

Hand drawing animation, Graphic, Character design

Birthday celebration animating letter. Character design based on real person. Well-maded Hand drawing 2D animation and motion graphic.

BDNS x Helinox

Graphic, Character design, Product design

“ Body is heavy but gear is light” Global outdoor brand Helinox made collaboration with BDNS. Light gear that can be used at camping or piknic.

BDNS x LG Twins

Product design, Graphic, Branding, Art directing

The LG Twins is a professional baseball team that represents Jamsil, seoul. It has won the hearts of many fans with its charming players and unique style of play. BDNS created a fashion collection that utilizes LG Twins' unique graphic logo with BDNS Moonthang-i twins character.

1st “BDNS x LG Twins”
2nd “Korea series Champions”
3rd “Spring collaboration”
4th “Load to Dynasty”

Kakao Emoticon

Character design, Animation

New, Small and Cute ! Meet Hoonies, who came back with a cuter mini emoticon. ( Check all emoticons )

BDNS Protection spray etc.

Product design, Graphic, Package design, Photography

BDNS mosquito repellent (a.k.a. Protection spray). Protection Spray has significant features that contain a higher content of icaridin than other companies' products(15%). Therefore, we used BDNS' signature characters to complete the package design and character design.

-> Click thumbnail to see more BDNS product designs.

BDNS Collaborations

Product design, Graphic, Package design, Contents design, SNS

BDNS made collaboration products. Click here to check out. (Updats slowly)

Presonal Project

Illustraions, Animations

My cute illustrations and animations. Click to see more.

BDNS x Nalgene

Character design, Graphic, Contents

A summer limited collaboration with the global water bottle brand Naljin. Meet the naljin water bottle with cute swimsuit moonthang-i on it. You can choose wide and narrow entrances, and we made it with the colors of your choice with BDNS's own sense. As always, it is sold out.